Panerai, the Italian high-end watchmaker opened its first boutique at the airport in Hong Kong among the world on 25th November 2019. The brand new boutique Hong Kong International Airport, which joins the existing locations in Canton Road, Landmark Prince's, IFC, Times Square and Tsim Sha Tsui Centre.
The 27 square metres boutique is located at the Hong Kong International Airport. This airport was opened in 1998, has been the world's busiest airport, handles more than 74.7 million passengers per year, destinations worldwide by over 120 airlines. Now Panerai opens its 6th Hong Kong boutique at the after departure hall of Terminal One, Hong Kong International Airport, to provide all the watch enthusiasts to immerse in a Panerai world.
The concept of the design and materials used for the Panerai area respects its Italian tradition and stands as a clear reference to the underwater universe. The use of oak, burnished brass and bronze reinterprets the technical codes of the watchmaker and are all clear references to the world of the sea.