Fendi's pop-up in Tokyo Isetan Shinjuku, Japan

Marco Trabassi, 19.02.2020

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A sunrise or a sunset ? 

This pop up is inspired by the fashion show stage of the last February and dedicated to the bright and wild summer collection! 

Arches at the entrance, gradient lightbox and a predominant presence of our yellow iconic color are the pillars of the concept.

We proposed an animation, each visitor can create his flower choosing colour of petals and sticks, all of these elements are made in Italy and we use only natural material as straw and wood.

The execution, done in 1 night, is an high level of Japanese manufacture!