Added time! Hublot and UEFA kick off a new partnership

Hublot, 23.02.2020

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Hublot announced that it is now the Official Partner of UEFA Women’s EURO 2021™ and all UEFA Women’s football competitions. The news means that Hublot becomes a UEFA 360-degree partner of all UEFA-men’s and women’s senior club and international football competitions. Hublot definitively loves football!

"This is a wonderful partnership and we are so excited to extend it to UEFA Women’s football, and to be working together with UEFA across its competition profile. Football is the most exciting, most passionate game on the planet and the perfect match for Hublot. Like UEFA, Hublot is obsessive about quality, has ambitious plans for the future and is proud to know a loyal fanbase. It’s a match made in heaven! We couldn’t be more proud to partner UEFA and to be supporting the development of the beautiful game. We look forward to this summer’s UEFA Women’s Champions League Final and wish the competitors every success. Hublot loves football!" Ricardo Guadalupe, CEO of HUBLOT.

Today marks 500 days until the first match of the UEFA Women’s EURO 2021™, which will be held in England. Hublot will serve as the international tournament’s Official Partner, providing the now iconic Hublot electronic referee boards used by fourth officials to indicate additional time and substitutions.

The partnership also covers the UEFA Women’s Champions League Final™, the UEFA European Women’s Under-19™ Championship, the UEFA European Women’s Under-17™ Championship and the UEFA Women’s Futsal EURO™, the hardcourt, indoor football tournament.

"The appeal of women’s football is growing at an impressive rate and we are delighted to have such a prestigious brand as Hublot joining us as a partner, who are committed to promoting the women’s game. Agreeing partnerships with world famous brands like Hublot is exactly the kind of results we envisaged when we unbundled the rights from the men’s game over two years ago and is proof women’s football can be supported on its own merits.” Guy-Laurent Epstein, Marketing Director of UEFA Events SA.

"This is a fantastic time to be involved in women’s football and it is great to have found a likeminded partner in Hublot who share our goals and ambitions. With Hublot becoming an official partner and supporter of UEFA women’s football across our competitions and campaigns, including Together #WePlayStrong, we hope that this will help us to take our sport to a wider audience as well as strengthening our existing relationships with those who are already committed to playing football." Nadine Kessler , UEFA’s Head of women’s football.

This summer, Hublot will be the Official Partner of the UEFA Women’s Champions League™ Final, which takes place in Vienna on May 24, 2020. The UEFA Women’s EURO 2021™ Final will be held at London’s Wembley Stadium on August 1, 2021.

Hublot was the first Swiss watch brand and first luxury brand to get involved in football. In 2006, it sponsored the Swiss national team, and then in 2008 began a long-standing partnership with UEFA by becoming the ‘Official Timekeeper’ for UEFA EURO 2008™.

Since then, Hublot has timed every UEFA European Championships, and will return this summer for the eagerly anticipated UEFA EURO 2020™ tournament, which for the first time takes place across Europe in 12 host cities. The final will be held at London’s Wembley Stadium on July 12, 2020.

Hublot has also been the ‘Official Timekeeper’ of the FIFA World Cup™ since 2010 and timed the tournaments in South Africa, Brazil and Russia. It became the official licensed watch partner of the UEFA Champions League™ in 2015.

Hublot Loves Football Timeline

2006 I Hublot claims its place as the first luxury brand to commit itself to the beautiful game as Sponsor of the Swiss football team

2008 I Official Watch for UEFA Euro in Austria and Switzerland

2008 I Official Timekeeper for Manchester United FC

2010 | Official Timekeeper for FIFA World Cup™ in South Africa

2011 I Official Timekeeper for Ajax Amsterdam

2012 I Official Watch for UEFA Euro in Poland and Ukraine

2012 I Official Timekeeper for Juventus FC

2012 I Official Timekeeper for Bayern München FC

2013 I Official Timekeeper for Paris Saint-Germain FC

2014 I Official Timekeeper for FIFA World Cup™ in Brazil

2015 I Official Timekeeper for FIFA Women’s World Cup™ in Canada

2015 I Official Timekeeper for Chelsea FC

2015 I Official Watch for UEFA Champions League and UEFA Europa League (2015-2018)

2016 I Official Watch for UEFA Euro in France

2016 I Partner of Best FIFA Football Award™

2016 I Golden Foot Hublot awarded to Gianluigi Buffon

2017 I Official Timekeeper for Sport Lisboa e Benfica

2017 I Official Timekeeper for FIFA Confederations Cup

2017 I Golden Foot Hublot awarded to Iker Casillas

2018 I Official Timekeeper for FIFA World Cup™ in Russia

2019 I Partner of Globe Soccer Awards™ in Dubai

2019 I Official Timekeeper for FIFA Women’s World Cup™ in France

2020 I Partner of Globe Soccer Awards™ in Dubai